Travel Geography: A lazy man’s National Geographic?
Spotted this on the train from TangGu/Tianjin to Beijing.
I should point out though, there are legitimate Chinese language versions of Nat Geo to be found all around China.
Nevertheless, I thought this was a pretty shameless attempt to cash in on an iconic brand and image that another mag has honed and used since 1888.
Paying 'homage' to National Geographic? Pretty sure there's another word for that...
Categories: Intellectual Property Rights (IPR)
